Location
Piccadilly, London
Client
Luxury jewellery
Outcome
Wear it.
Sector
Retail
Experiential Design
Atmosphere
Anteros
The avenger of unrequited love.
Copper
Surface shaped by time, embracing change.
John Hawkins
16th century fashionable cut-work lace sold in London.
Trapezium
Inspired by the essence of Piccadilly, the concept of the space embodies its spirit. The immersive experience takes cues from the elegant folds of a piccadill, reminiscent of the iconic architectural elements. Stepping into the space, visitors will be transported to a captivating maze, evoking the sense of mystery and intrigue found in the underground station beneath.
The material palette embraces the allure of actively aging copper, drawing inspiration from the timeless beauty of the nearby fountain. Together, these elements create a harmonious blend of heritage and contemporary design, inviting guests to embark on a captivating journey through the heart of Piccadilly.
Folds of the piccadill.
Circular divison.
From plan to jewel.
Framework
This design detail heightens the sensory experience, inviting visitors to explore and uncover the hidden treasures within. The model demonstrates a thoughtful integration of form, materiality, and interactive elements, culminating in an enchanting display of jewellery that hints at the world of the Izium Store.
The motion wall evolved into a shutter-like system, inspired by a window I often found myself gazing through while seeking ideas for the project. Through multiple iterations, the concept was refined, ultimately becoming a key element that animates the space and defines the store’s narrative.
‘‘We borrow from nature the space upon which we build.’’
— Tadao Ando